Phair strategy

Whether you like the pop sound of her new album or not, Liz Phair's strategy to make it into the mainstream seems to have worked. Today, I first received an email about San Francisco's Now and Zen Festival, at which Ms. Phair will be playing. Later, while flipping through the latest issue of the New Yorker, I spotted a casual reference to Phair at the end of one article. A few pages later, there was another reference in yet another article. And now, while catching up on some blogs, I see that Michael Barrish has posted his thoughts on the whole matter of Liz no longer being herself (or the self we once used to know.) It's pretty much official. She's taking over.