Forget American Idol, Pepsi's
Forget American Idol, Pepsi's looking to create the next intergalactic idol.
Should it reach agreement on buying a seat on the rocket, the soft-drink giant would back the program with a powerhouse marketing budget. Among its plans: a reality TV show with contestants competing to win a trip to space.
What was that I was saying about there needing to be IQ requirements for space travel?