Fresh
If, for whatever reason, you haven't yet invited the wonder that is TiVo into your living room, consider this: TiVo lets you pause commercials so you can see all the fine print that the marketers don't really want you to see.
Take, for instance, KFC's new ad in which the company touts its "Kitchen Fresh Chicken." While the camera pans over buckets of tender chicken, the off-screen announcer tells you that the KFC stamp means that your food is "delivered fresh and cooked fresh in your KFC kitchen." But if you pause the picture on this scene, you'll be one of the fortunate few to catch this comforting tidbit splayed across the bottom:
Fresh claim not applicable to wings or in select areas on the West Coast, Alaska and Hawaii.
Mmmm. Now that's good eatin'!
The term "fresh", as defined by the FDA, can only be applied to food that has never been frozen, heated, or had preservatives added, according to http://vm.cfsan.fda.gov/~dms/qa-lab8k.html. I would guess KFC freezes the meat for shipment and thus cannot call it fresh.
I am delighted that you posted this info. Believe it or not: When I first saw this commercial on TV, this past weekend, it was so bizarre (what is "kitchen fresh," anyway? Not frozen? Not left around too long after cooking? It's just as mysterious as "homestyle," the charm of which is entirely dependent on your definition of "home.") that I actually watched it all the way through, with my total attention. AND I saw the tiny-print blurb at the bottom, at the end, about "kitchen fresh" not being applicable to "wings" and something else, only it flashed so fast that that's all I saw. I was thinking about calling KFC to yell at them for annoying me, and to ask them what was the deal with those wings.