maybe they think you won't notice

Brita, the Clorox Company's line of water filtering products, has teamed up with Nalgene to help America reduce its plastic waste. The FilterForGood campaign encourages consumers to "take the pledge" to stop using bottled water and offers discounts on a Brita water filter and reusable Nalgene water bottle.

But if you've ever used a Brita water filter, you know that they rely on expensive, disposable plastic filter cartridges. And Brita doesn't offer a North American recycling program for these cartridges. (Sounds a bit like selling energy-efficient light bulbs but wrapping them in a giant plastic package....)

Granted, you only replace Brita cartridges ever couple months or so, which is a lot less plastic in the dump or recycling bin than a daily stream of water bottles. But let's be real: The U.S. has some of the best, safest water in the world -- and it comes straight out of the tap. Stick your Nalgene under that and cut out the middle man.

already? really?

For those of us here in the U.S., Daylight Savings Time begins next week. Did not see that one coming.