Fresh
If, for whatever reason, you haven’t yet invited the wonder that is TiVo into your living room, consider this: TiVo lets you pause commercials so you can see all the fine print that the marketers don’t really want you to see.
Take, for instance, KFC’s new ad in which the company touts its “Kitchen Fresh Chicken.” While the camera pans over buckets of tender chicken, the off-screen announcer tells you that the KFC stamp means that your food is “delivered fresh and cooked fresh in your KFC kitchen.” But if you pause the picture on this scene, you’ll be one of the fortunate few to catch this comforting tidbit splayed across the bottom:
Fresh claim not applicable to wings or in select areas on the West Coast, Alaska and Hawaii.
Mmmm. Now that’s good eatin’!